The Google algorithm is constantly evolving, which can cause a few headaches when you’re a marketer trying to retain the highest possible page ranking at all times. “Being at the top of Google is probably the most important factor in your whole marketing plan online,” says Chris Winfield, president of 10e20 LLC, a global search marketing and Web solutions company in New York. “Nothing comes close to being able to match it with people looking for what you do.” Google acknowledges the influence that its algorithms have in the Web…
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