How to Create Content That Improves Your Google Search Impact

Create and Share the Content That Connects People and Earns Clicks

In today’s digital landscape, creating content that resonates with users and ranks well on Google is both an art and a science. It’s not just about writing; it’s about solving real user problems, answering their questions, and appealingly presenting information. Here’s how to create and share content that truly connects with people and earns clicks.

1. Find a Desirable and Searchable Idea

Before you start creating content, it’s important to know what people are searching for. This ensures that your content aligns with real user needs and has the potential to drive organic traffic.

Search queries can be a good source of inspiration for what to create about and how to enrich your new/existing content. Queries can help you identify which questions and informational needs people have, for instance:

• Search for a topic or a question that interests you on Google, and then check the ‘people also asked’ and ‘related searches’ sections to get additional related ideas.
• Check out your site’s top and trending queries in Search Console Insights and think whether you should create more related content.
• Use Google Trends to identify what people are searching for in the context of a topic/query that interests you.

Use These Tools to Discover Content Ideas:

• Google Search Suggestions: Type a relevant keyword or topic into Google and look at the People Also Ask and Related Searches sections. These are gold mines for related questions and trending subtopics.
• Google Trends: Find out what’s hot and how interest in your topic is evolving.
• Search Console Insights: If you have an existing website, check which keywords are driving the most traffic to your site. Use this insight to create more targeted and helpful content.

👉👉 Tip: Look for gaps or areas where existing content is outdated, unclear, or unengaging, and aim to fill that void.

2. Create Quality Content That Stands Out

Once you’ve picked a topic that has both interest and demand, it’s time to create content that adds value. Don’t just repeat what’s already out there—make it better.

Once you identify a desirable idea that you think could be interesting for enough people, try searching for it on Google to take inspiration from existing content. By innovating and improving on it, you can create something that would be valuable and interesting for your audiences.

It’s also important to have an engaging page title that is relevant to the content and to how your audiences might search for it on Google. You can read more tips in our SEO starter guide and helpful content guide.

Steps to Follow:

• Search for the topic on Google and study the top-ranking results. What are they doing well? What’s missing?
• Improve on existing content by adding new perspectives, visuals, data, examples, or simplified explanations.
• Write for people, not just for search engines. Keep it clear, concise, and engaging.

Don’t Forget the Page Title:

Make your title relevant, catchy, and keyword-rich. It should directly reflect what users are searching for while also standing out in search results.

3. Help People Discover Your Content

Even the best content needs a little push to reach the right audience. Strategic distribution helps you earn clicks, shares, and backlinks—all of which improve your Google presence.

Once you have created a good piece of content, consider helping relevant audiences discover it by putting it out there in front of them, for instance:

• Share links to your new content in places where your potential audiences can be found, such as on social media, groups, articles on other websites, and forums.
• When relevant, link from your site’s most popular pieces of content to your new content to help readers discover it.

Smart Ways to Promote Your Content:

• Share it on social media platforms like LinkedIn, Facebook, Twitter (X), and Instagram.
• Post in niche forums and communities like Reddit, Quora, or relevant Facebook/LinkedIn groups.
• Outreach to other websites or bloggers who might find your content valuable and link to it.
• Internal linking: Link to your new content from your most popular existing pages. This helps both users and search engines discover it.

4. Make It Visually Appealing and Mobile-Friendly

Great content isn’t just about words. Visual presentation plays a huge role in how people perceive and engage with your page, especially on mobile.

Make sure the content’s presentation looks modern and inviting and that the texts can be easily read on mobile devices. Visuals can be powerful, such as large, high-quality images and videos.

Focus On:

• Clean, modern design: Use a layout that’s easy to navigate and clutter-free.
• Readable fonts and sizes: Ensure text is easy to scan on all devices.
• Use high-quality visuals: Include custom graphics, photos, infographics, or videos to enrich the experience and boost time on page.
• Responsive design: Your content should look just as good on a smartphone as it does on a desktop.

Final Thoughts

Creating content that ranks well on Google and connects with your audience isn’t about shortcuts or tricks; it’s about understanding what people want, delivering it in a valuable and engaging way, and making it easy to find and enjoy. By combining smart research, quality writing, and thoughtful promotion, you can boost your search impact and grow your online presence.

Need help creating impactful content for your website or brand? Contact today at Prettify Creative and let’s create something your audience will love, and Google will reward.